Some businesses spend years doing excellent work, charging less than they should, and losing clients to competitors who do worse work but look better.
That's not unfair. It's predictable.
When someone lands on your website, your Instagram or your business card, they're not evaluating your work. They don't know anything about your work yet. What they're evaluating is whether you look like someone who charges what you charge. And they make that decision in under three seconds, without even realising they're making it.
A generic logo, a colour palette with no judgement behind it, or a typeface that says nothing — these aren't aesthetic details. They're signals. They tell a potential client how they should treat you, how much they can negotiate you down, and whether you deserve their attention before you've said a single word.
Free Prototype
No risk,
no obligation
Before starting any project, we give you a visual prototype of your website completely free of charge. You see the design, you interact with it, you get a feel for it — and only then do you decide whether we move forward.
We're not asking you to trust us blindly. We're asking you to see it with your own eyes.
What's included
What's included in a web development
project with us.
What's included in a web development
project with us.
You only pay if you're happy with the result. With us, you never put your money on the line blindly.
01
Brand strategy
Week 1
01
Before drawing anything, we get to know who you are,
who you're talking to and how you want to be perceived.
Design without strategy is just decoration.
Includes
Discovery session
Competitor analysis
Brand definition
Creative direction
02
Visual identity
Week 2
01
The core of your brand. Designed with judgement,
not whatever style happens to be trendy
or whatever the last client liked.
Includes
Logo & variations
Colour palette
Brand typography
Iconography & graphic elements
03
Brand applications
Week 3
01
Your identity put into practice across the materials
you'll use from day one.
Includes
Business card
Email signature
Social media header
Presentation template
04
Design system
Week 4
01
The rules that keep your brand consistent
everywhere it appears. Without this,
every piece looks like it's from a different company.
Includes
Brand guidelines
Correct & incorrect usage
Colour combinations
Typography & hierarchy
05
Delivery & wrap-up
Ongoing
01
All files ready to use,
organised and in the right formats
for print and digital.
Includes
PNG, SVG & PDF files
Handover & version training
Colour palette
30 days of support included
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FAQS
Some of our most frequently asked questions
What's the difference between a logo and a brand identity?
A logo is a symbol. A brand identity is the complete system that makes your business recognisable anywhere — the logo, the colours, the typography, the way things are laid out. You can have a beautiful logo and still look unprofessional if the rest isn't designed with the same care.
How many design proposals do you present?
We present one well-developed direction, not three half-finished sketches for you to pick from. Before designing anything, we work through the strategy with you so we arrive at a proposal that makes sense, not random options. If the direction doesn't land, we adjust it until it does.
Can I request changes if I'm not convinced?
Yes. The process includes rounds of revisions so the final result is exactly what you need. What we don't do is start from scratch indefinitely — that's what the strategy phase is for, so we arrive at the design with a clear direction.
How long does the process take?
A complete identity project takes between three and five weeks from the start. It depends on the project's complexity and how quickly you provide feedback. When we kick off, we give you an estimated delivery date and stick to it.
Do I need to have my company name decided before we start?
Yes. The name is the foundation everything else is built on. If you're still working out your naming, we can help point you in the right direction, but identity design begins once the name is settled.
Can you also build the website afterwards?
Yes, and it's actually the most common approach. Having your visual identity sorted before building the website makes the whole process faster and the result more consistent. Many clients start with the brand and follow up with web development in a second phase.
Don't miss the opportunity
Request your website.
Fill in our form, call, or get in touch directly via WhatsApp. We'll get back to you as quickly as possible, at no cost and with no obligation.